| Başlık | Red Stick Staredown: A GAME OF CHICKEN |
| Haftanın | Mithun |
| Kampanya | Red Stick Staredown: A GAME OF CHICKEN |
| Reklamcı | Popeyes |
| Marka | Popeyes Lousiana Kitchen |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Restaurants & Fast Food |
| Slogan | Mithun Unveils Facial Recognition App for Popeyes |
| hikaye | Just a few months after dropping the "Campbell" portion of its name, Minneapolis-based agency Mithun has returned with an innovative tool for fast-food chain, Popeyes. Mithun's effort for Popeyes , which promotes the brand's new $3.99 Red Stick Chicken, features what's being touted as an industry-first mobile app dubbed the "Red Stick Staredown Contest." The technology enables an antagonizing chicken to challenge the player to a staring contest and get them to flinch by distracting them. The longer a player can hold a stare with the chicken, the more “perfect peppers” they collect. The app is available via web and on iOS and Android devices. Regarding Popeyes’ new product, which will only be available through April 26, Popeyes’ CMO Hector A. Munoz says, “Popeyes Louisiana Kitchen is all about Louisiana-inspired recipes and traditions that have been handed down through time. Our goal is to bring Louisiana-style, slow-cooked goodness to our guests – fast. Red Stick Chicken brings the incredible flavor of a perfect TABASCO® pepper together with the juiciest chicken tenderloin restaurants have to offer." |
| Medya Türü | Gaming |
| Süre | |
| Daha fazla bilgi | http://everythingtalks.com/ |
| Chief Marketing Officer | Hector Munoz |
| Director of Marketing Impact | Chad Crawford |
| Digital Brand Manager | Melanie Barichivich |
| Yaratıcı Ajans Başkanı | David Carter |
| Exec. Creative Director | Bill Roden |
| Assoc. Creative Director | Jay Morrison |
| Assoc. Creative Director | Ryan Martindale |
| Designer | Josh Boston |
| Director of Technology & Innovation | Sean O’Brien |
| Developer | Ron Wening |
| Developer | Keldon Ancheta |
| Producer | Chloe Glarner |
| Assoc. Project Director | Jeff Austin |
| Müşteri Direktörü | Zach Miller |