Başlık | The Wrong Bank |
Haftanın | Voskhod |
Kampanya | The Wrong Bank |
Reklamcı | Tochka Bank |
Marka | Tochka Bank |
İlk Yayınlanma Tarihi | 2019 / 3 |
Sektör | Banking, Finance, Law & Insurance |
hikaye | Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has alwaysmade Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better. |
Medya Türü | Television |
Süre | |
film müziği | Angel |
MUSIC Artist | Massive Attack |
Reklam Sorumlusu | Yana Gannik |
Reklam Sorumlusu | Tatyana Kornaushchenko |
Reklam Sorumlusu | Konstantin Baydak |
Reklam Sorumlusu | Aleksandra Prytkova |
Reklam Sorumlusu | Sofya Maslennikova |
Reklam Sorumlusu | Yana Istomina |
Reklam Yazarı | Anton Rozhin |
Reklam Yazarı | Darya Ovechkina |
Sanat Yönetmeni | Agnieszka Brzezina |
Müşteri Temsilcisi | Irina Shubina |
Yaratıcı Yönetmen | Andrey Gubaydullin |
Head of Strategy | Dmitry Donik |
Prodüksiyon Şirketi | Daddy’s Film Production |
Yönetmen | Ilya Naishuller |
Post Prodüksiyon | CGF |