46664/Coca-Cola - "Together: Celebrating 100 years of the Coca-Cola bottle "

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

28871

Marka: 46664/Coca-Cola
Ülke: France

Reklamcı: Coca-Cola Company

Başlık	Together: Celebrating 100 years of the Coca-Cola bottle
Haftanın	Ogilvy Paris
Kampanya	Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
Reklamcı	Coca-Cola Company
Marka	46664/Coca-Cola
İlk Yayınlanma Tarihi	2015 / 2
Sektör	Soft Drinks, Tonics
hikaye	The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it.
felsefe	Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for.
Medya Türü	Television
Süre	31 seconds
Editorial Company	Final Cut
SPECIAL EFFECTS/SFX/POST COMPANY	The Mill New York
CEO	Philip Heimann
Yaratıcı Yönetmen	Baptiste Clinet
Yaratıcı Yönetmen	Nicolas Lautier
Reklam Yazarı	Riccardo Fregoso
Sanat Yönetmeni	Jeremy Bouchet
Sanat Yönetmeni	Julien Chiapolini
Strategic Director	Hadi ZABAD
TV Producer	Antoine BAGOT
Art Buying Director	Laurence Nahmias
Direktör	Ben MESSIAEN
Müşteri Temsilcisi	Nicolas BOIVIN
Müşteri Temsilcisi	Eloïse HAYE
Prodüksiyon Sorumlusu	Rebecca SKINNER
Yönetmen	David LaChapelle
Cinematographer (DoP	Paul CAMERON
Prodüktör	William Green
Prodüksiyon Sorumlusu	Saima AWAN
Editör	Adam Rudd
Sfx/Post supervisor	Phil CROWE
Prodüksiyon Sorumlusu	Kait BOEHM
Prodüksiyon Sorumlusu	James WELLS
Prodüksiyon Şirketi	HSI (Los Angeles)
MUSIC COMPANY/ MIX & AUDIO POST	HUMAN WORLDWIDE