Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Ödüller

20346

Marka: Nike Women
Ülke: Netherlands

Reklamcı: Nike

Başlık	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Haftanın	Wieden + Kennedy Amsterdam
Kampanya	What will they say about you ?
Reklamcı	Nike
Marka	Nike Women
İlk Yayınlanma Tarihi	2017 / 3
Sektör	Apparel, Fashion & Footwear
hikaye	“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personalsuccess through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active. Launched just ahead of International Women’s Day 2017 (March 8), the ‘What will they say about you’ filmaimed to change perceptions by inspiring women in the Middle East that there is a world of firsts for the taking, and to encourage them to leap over life’s obstacles and get active - regardless of societal, physical or culturalbarriers.
Medya Türü	Television
Süre	70 seconds
Market	United Kingdom
Yaratıcı Yönetmen	Eric Quennoy
Yaratıcı Yönetmen	Mark Bernath
Prodüktör	Cathy Hood
Head of Broadcast Production	Joe Togneri
Prodüksiyon Sorumlusu	Matthew Fone
Yönetmen	David Wilson
Reklam Yazarı	Evgeny Primachenko
Group Account Director	Kathryn Addo
Head Of Planning	Martin Weigel
Tasarımcı	Joe Burrin
Art Production Director	Maud Klarenbeek
Sanat Prodüktörü	Stacey Prudden
Sanat Yönetmeni	Vasco Vicente
Broadcast Producer	Karen Whitehouse
Studio Artist	Noa Redero
Görüntü Yönetmeni	Benoit Soler
Yaratıcı Yönetmen	Al Merry
Business Manager	Kacey Kelley
Planning Director	Stephane Missier
Müşteri Direktörü	AMBER MARTIN
Proje Sorumlusu	Loes Poot
Director of Communication and Digital Strategy	Greg White
Müşteri Temsilcisi	Molly Rugg
Broadcast Producer	Soey Lim
Strateji Planlama	Jocelyn Reist
Studio Director	Lizzie Murray
Tasarımcı	Steele Bonus
Yaratıcı Yönetmen	Craig Williams
Junior Planner	Anna Leonte
Tasarımcı	Anna Kiosse
Tasarımcı	José Bernabé
Prodüksiyon Şirketi	Riff Raff Films