| Başlık | See My Pain |
| Brief | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| Haftanın |
McCann London
|
| Kampanya |
See my pain
|
| Reklamcı |
Reckitt
|
| Marka |
Nurofen
|
| İlk Yayınlanma Tarihi |
2022 / 11
|
| Sektör | Health & Pharmaceutical Products
|
| hikaye | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| Sorun | Nurofen is a leading painkiller brand |
| Medya Türü |
Case Study
|
| Global Executive Creative Director |
John Mescall
|
| Yaratıcı Ajans Başkanı |
Rob Doubal
|
| Yaratıcı Ajans Başkanı |
Laurence Thomson
|
| Yaratıcı Yönetmen |
Ruth Boulter
|
| Yaratıcı Yönetmen |
William Cottam
|
| Yaratıcı Yönetmen |
James Crosby
|
| Planning Director |
Rebecca Priest
|
| Global Brand Lead |
Katie Edwards
|
| Direktör |
Georgie Rechner
|
| Direktör |
Morgan Lafferty
|
| Project Director |
Freya Thompson
|
| Head of Design |
Lisa Carrana
|
| Design Director |
Jason Smith
|
| Prodüktör |
Bebe Kiffin
|
| Global Chief Creative Officer |
George Bryant
|
| EVP |
Reputation
|
| Yönetmen |
Reputation
|
| Yönetmen |
GCI Health
|
| Senior Manager |
GCI Health
|
| Senior Manager |
Alex Martin
|
| Manager |
GCI Health
|
| Yaratıcı Yönetmen |
Guy Swimer
|
| Yönetici Direktör |
Alex Frew
|
| Yaratıcı Yönetmen |
Eduardo Boldrini
|
| Planning Director |
Lee Menzies-Pierson
|
| Planning Director |
Katie Pearson
|
| Senior Creative |
Gavin Tormey
|
| Senior Creative |
Lucas Guratti
|
| Design Director |
Anthony Boulton
|
| Strategist |
Helen Moyes
|
| Müşteri Temsilcisi |
Charlotte Forestier
|
| Yönetmen |
Siri Bunford
|
| Prodüktör |
Matthew Brown
|
| Prodüksiyon Sorumlusu |
Cat Irving
|
| Görüntü Yönetmeni |
Jim Joliffe
|
| Post Prodüksiyon |
Framestore London
|
| Renkçi |
Matthieu Toullet
|
| Flame Artist |
Darran Nicholson
|
| Flame Artist |
Paul O'Brien
|
| Prodüktör |
Sharma Lewis
|
| Müzik Şirketi |
Machine Sound
|