Buick - "Human Traffic Sign"

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Mediahub Shanghai, China

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17724

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Marka: Buick
Ülke: China

Reklamcı: General Motors Corp.

Başlık	Human Traffic Sign
Haftanın	Mediahub
Kampanya	Human Traffic Sign
Reklamcı	General Motors Corp.
Marka	Buick
Posted	Temmuz 2014
Sektör	Automotive
hikaye	As part of the Road Safety program, this television commercial features real traffic accident victims who kindly agreed to participate in this meaningful project to warn pedestrians and motorists not to avoid the same disasters. Trying to be calm and hide their emotion, the victims' amputated bodies, or the family of the deceased, say it all as they pose as human traffic signs. They quietly carry the important warnings at these accident-proned locations. The human traffic signs are s a stark reminder for the many pedestrians and motorists that signs are there for a reason. We wants to remind them that they should obey the rules because it is a matter of life or death.
felsefe	To kick off World Traffic Safety Day, we invited 9 victims of traffic accidents to pose as human traffic signs in accident prone areas during peak hour traffic. This served as a stark reminder for the many pedestrians and motorists who saw it to stay alert.
Sorun	All episodes in the film are genuine experience of the victims in the actual traffic accidents. In China, there are countless traffic accidents victims. However, only a few are willing to revisit their experience in public. The search took the agency over three months: through China's transport ministry, NGOs like China's physically handicapped association, handicapped and sports association, etc. From several hundred, we shortlisted 100 candidates. We traveled to all corners of the country to interview the victims and their families to understand their stories and what they went through. Almost all victims were moved by our effort and about half of them were willing to come out and tell their stories. Finally, we selected ten victims, based on the types of accidents and injuries, to be included in the final film.
Medya Türü	Television & Cinema
Süre	91 seconds
Prodüksiyon Şirketi	A NEW LIFE FILMS
Prodüksiyon Şirketi	Locus Seoul
Yaratıcı Ajans Başkanı	Qiang Zeng
Yaratıcı Yönetmen Ortağı	Kidd Zhang
Yaratıcı Yönetmen	Norman Tan
Yaratıcı Yönetmen	Qiang Zeng
Reklam Yazarı	Qian Wang
Reklam Yazarı	Willow Yang
Sanat Yönetmeni	Kidd Zhang
Sanat Yönetmeni	Hans Han
Sanat Yönetmeni	Zhenjiang Chen
Ajans Prodüktörü	Connie Chua
Fotoğrafçı	Yang Tan
Prodüksiyon Şirketi	A NEW LIFE FILMS
Prodüksiyon Şirketi	Locus Seoul
Yönetmen	Eun Taek Cha
Post Prodüksiyon	Nelson Cho
Post Prodüksiyon	Shan Wang
Müzik Şirketi	Peter Millward