Burger King BK - "Black Friday Whopper Shopper"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

6548

Başlık	Black Friday Whopper Shopper
Haftanın	Grabarz & Partner
Kampanya	Black Friday Whopper Shopper
Reklamcı	Burger King
Marka	Burger King BK
İlk Yayınlanma Tarihi	2018 / 11
Sektör	Retail, Distribution & Restaurants
hikaye	Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers.
Medya Türü	Case Study
Süre	62 seconds
CCO	Felix Fenz
Group CD	Tobias Ahrens
Yaratıcı Yönetmen	Matthias Preuss
Yaratıcı Yönetmen	Jakob Eckstein
Sanat Yönetmeni	Alessandro Perri
Sanat Yönetmeni	Erwin Lorenz
Reklam Yazarı	Andrew McEvoy
Reklam Yazarı	Gabriela van der Linden
Müşteri Temsilcisi	Tim Mangels
Planning	Irene Aniteye
Graphic Designer	Aleksandr Bobrov
Global Chief Marketing Officer	Fernando Machado
Global Head of Brand Marketing	Marcelo Pascoa
Brand Manager	Rogelio Magana
Director Marketing Germany	Klaus Schmäing
Head of Marketing Communications Germany	Benedikt Lemsky
PR Agency	Alison Brod Marketing + Communications
Film Production	Rabbicorn Films GmbH
Website setup & technical support	Relevant Rewarding B.V.
Post Prodüksiyon	MITK ▽ MOTION IS THE KEY, Slaughterhouse GmbH