Başlık | Make Your Favorite Cold Drinks |
Haftanın | Havas New York |
Kampanya | Keurig Kold |
Reklamcı | Keurig, Incorporated |
Marka | Keurig Kold |
İlk Yayınlanma Tarihi | 2015 / 9 |
Sektör | Small Appliances & Home Accessories |
hikaye | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
Medya Türü | İnteraktif |
Süre | |
Group Executive Creative Director | Israel Garber |
Group Executive Creative Director | Jason Musante |
Yaratıcı Yönetmen | Dustin Duke |
Yaratıcı Yönetmen | Jon Wagner |
ACD/AD | Kristine Salm |
ACD/CW | Guy Seese |
Co-Head of Production | Sylvain Tron |
Prodüksiyon Sorumlusu | Deepa Joshi |
Junior Producer | Christina Leprine |
Müşteri Direktörü | Laura Dartnell |
Müşteri Direktörü | Laure Ayel |
Müşteri Temsilcisi | Alex Zubak |
Chief Strategy Officer | Tim Maleeny |
Head Of Planning | Dana Ewing |
Strategy Director | Alla Gonopolsky |
Strategy Director | Maggie Windsor Gross |
Strategy Director | Neil Kumar |
Prodüksiyon Şirketi | Brand New School |
Yönetmen | CHRIS DOOLEY |
Managing Partner | Devin Brook |
Visual Effects Supervisor | Mark French |
Prodüktör | David Wolfson |
Post Prodüksiyon | Brand New School |
Creative Director, Brand New School | CHRIS DOOLEY |
Tasarımcı | Andrés Rivera |
Tasarımcı | Jeffrey Welk |
Tasarımcı | Morten Kühl Christensen |
Tasarımcı | Kris Wong |
Tasarımcı | Serge Kirsanov |
CG Supervisor | Russ Wootton |
3D Grafikler | Morten Kühl Christensen |
3D Grafikler | Dan Bradham |
3D Grafikler | Jeff Bryson |
3D Grafikler | Shane Csontos-Popko |
Flame Artist | Mark French |
Flame Artist | Kirk Balden |
Storyboard Artist | Ryan Beckwith |
Editör | Moss Levenson |
Assistant Editor | Tyler Byrnes |
Renkçi | Colin Travers |
Prodüktör | Julie Shevach |
Supervising Producer | Suzanne Potashnick |
Görüntü Yönetmeni | Jimmy Matlosz |