Ronald McDonald House - "Keeping Families Together"

Leo Burnett

Leo Burnett London, United Kingdom

8239

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Ronald McDonald House
Ülke: United Kingdom

Reklamcı: McDonald's

Başlık	Keeping Families Together
Haftanın	Leo Burnett
Kampanya	Keeping Families Together
Reklamcı	McDonald's
Marka	Ronald McDonald House
İlk Yayınlanma Tarihi	2019 / 10
Sektör	Restaurants & Fast Food
felsefe	Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face.
Medya Türü	Television
Süre	40 seconds
Daha fazla bilgi	https://rmhc.org.uk/30th-birthday/
Ses Post Prodüksiyon	750mph
Post Prodüksiyon	MPC LDN
Account Management	Alice Slade
Direktör	Sam Houlston
Müşteri Direktörü	Steph Bates
Müşteri Temsilcisi	Imogen Malone
Agency TV Producer	Lou Pegg
Agency TV Producer	Helen Choonpicharn
Yaratıcı Ajans Başkanı	Chaka Sobhani
Proje Sorumlusu	Jamie Teale
Senior Social Media Manager	Rory O’Neill
Marketing Director Brand & Experience	Ben Fox
Marketing Manager	Chloe Bissell
Senior Brand Manager	Hollie Subhan
Campaign Assistant	Chansey White
Social Media Manager in Chief	William Bonaddio
Head of Campaigns and Communities	Louise Page
Yaratıcı Ekip	Mark Franklin
Yaratıcı Ekip	Rob Tenconi
Strategy Director	Max Keane
Strateji Planlamacı	Joe Beveridge
Tasarımcı	Rob Tenconi
Tasarımcı	Ron Morrison
Fotoğrafçı	Gary Moyes
Fotoğrafçı	Rob Tenconi
Photographers Agency	Gary Moyes Photography
Medya Ajansı	OMD UK
Medya Planlama	Grant Beckley
Activation Agency	The Marketing Store London
e-CRM Agency	Armadillo Marketing
PR Agency	The RED Consultancy
Prodüksiyon Şirketi	Really Good Films
Editing Şirketi	Cut and Run London
Editör	Nick Armstrong
Yönetmen	Mark Woods
Yönetmen	Jackie Ball