The Royal Bank of Scotland - "Transform Mortgages"

Publicis Sapient

Publicis Sapient Boston, United States

6244

Başlık	Transform Mortgages
Haftanın	Publicis Sapient
Kampanya	RBS Digital Brand Revitalization
Reklamcı	The Royal Bank of Scotland
Marka	The Royal Bank of Scotland
İlk Yayınlanma Tarihi	2014 / 7
hikaye	We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience.
Medya Türü	Web Site
Creative Director, Experience Design	Daniel Harvey
Associate Creative Director, Visual Design	Yandis Ying
Associate Creative Director, Experience Design	Usman Sheikh
Senior Account Director	Andy Male
Delivery Lead	Kamal Robe
Proje Sorumlusu	Nick Sagar
Senior Art Director	Gavin Howell
Proje Sorumlusu	Pari Sailo