| Başlık | Deisel: Go With the Fake |
| Haftanın | Publicis New York |
| Kampanya | Deisel: Go With the Fake |
| Reklamcı | Diesel |
| Marka | Diesel |
| İlk Yayınlanma Tarihi | 2018 / 1 |
| Sektör | Apparel & Accessories Stores |
| hikaye | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
| Medya Türü | Web Film |
| Süre | |
| Audio Record | Duotone Audio Group |
| Strateji Planlamacı | Noa Dekel |
| Creative Agency | Publicis Italy |
| Yaratıcı Yönetmen | Luca Pannese |
| Yaratıcı Yönetmen | Luca Lorenzini |
| Reklam Yazarı | Bryce Hooton |
| Sanat Yönetmeni | Kristen Koop |
| Chief Production Officer | Lisa Bifulco |
| Prodüksiyon Sorumlusu | Tim LeGallo |
| Business Manager | Adrienne Ludvigsen |
| Müşteri Direktörü | Melanie Lyon |
| Müşteri Direktörü | James Bundy |
| Yaratıcı Yönetmen | Bruno Bertelli |
| Yaratıcı Yönetmen | Cristiana Boccassini |
| Digital Creative Director | Milos Obradovic |
| Digital Creative Director | Mihnea Gheorghiu |
| Social Media Manager | Doina Tatu |
| Client Services Director | Barbara Pusca |
| Müşteri Temsilcisi | Camilla Poli |
| Prodüksiyon Şirketi | Rival School Pictures |
| Yönetmen | Andrew Lane |
| Prodüksiyon Sorumlusu | James Blom |
| Production Supervisor | Doug Smith |
| Asst. Production Supervisor | Connor Vassar |
| Editing Şirketi | Cosmo Street |
| Editör | Aaron Langley |
| Prodüksiyon Şirketi Prodüktör | Paolo Solarte |
| Müzik | Alessandro Cristofori |
| Müzik | Diego Perugini |
| Yaratıcı Ajans Başkanı | Andy Bird |
| Head of Social Media | Stefano Perazzo |