Midea - "A Merry Midea Holiday"

Pereira O'Dell

Pereira O'Dell New York, United States

2242

Marka: Midea
Ülke: United States

Reklamcı: Midea

Başlık	A Merry Midea Holiday
Haftanın	Pereira O'Dell
Kampanya	A Merry Midea Holiday
Reklamcı	Midea
Marka	Midea
İlk Yayınlanma Tarihi	2023 / 11
Sektör	Washing Machines, Refrigerators & Other Large Apppliances
felsefe	‘A Merry Midea Holiday’: Pereira O’Dell’s seasonal campaign for Midea America features ‘Mr Grump’ Character Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share our latest campaign titled ‘A Merry Midea Holiday’. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities. In a world saturated with holiday campaigns emphasizing perfect gatherings, Midea’s approach is rooted in one important cultural insight: during COVID, 70% of people secretly found relief in not hosting holiday events due to stress (source: American Psychiatric Association, 2021). "A Merry Midea Holiday" addresses the authentic sentiments of stress and disaster associated with the season – however, Midea's uniquely designed kitchen appliances promise to turn even the most pessimistic holiday gathering-goers into festive enthusiasts. Inspired by "The Grinch That Stole Christmas," the campaign revolves around a holiday “grump” (that’s Mr. Grump to you) navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart.
Medya Türü	Television
Süre	60 seconds
Reklam Sorumlusu	Kurt Jovais
Reklam Sorumlusu	Susan Lanza
Reklam Sorumlusu	Jaclyn Dygos
Reklam Sorumlusu	Dalton Ryan
Founder / Creative Chairman	PJ Pereira
Yaratıcı Ajans Başkanı	Robert Lambrechts
Yaratıcı Yönetmen	Juliana Constantino
Director of Integrated Production	Darbi Fretwell
Business Affairs Manager	Shirley White
Yaratıcı Yönetmen	Julie Rutigliano
Yaratıcı Yönetmen	Fernando Passos
Sanat Yönetmeni	Megan Coats
Reklam Yazarı	Cain Luke
Head of Art	Eduardo Gomes
President	Natalie Nymark
Director of Brand Management	Erin Shanahan
Brand Director	Erica Black
Director of Brand Strategy	Lyndsey Fox
Brand Strategy Director	John Redmond
Director of Connections	Breanne Brock
Medya Ajansı	Hotspex Media
Prodüksiyon Şirketi	Barrelhouse Productions
Yönetmen	John Keatley
Görüntü Yönetmeni	Jay Feather
Prodüktör	Josh Diaz
Prodüksiyon Sorumlusu	Reka Posta
Prodüktör	Rob Cristiano
1st AD	Andrew Harrington
Prodüktör	Caity Birmingham
Stilist	Jessica Harrison
Food Stylist	Tyna Hoang
Post-production Producer	Phil Tang
Senior Editor	Collin Kriner
Assistant Editor	Gavin Libbey
Lead Motion Graphics Artist	Brady Lowery
Color Grade Artist	Nick Sanders
Sound Design and Mix	Levology Sound