| felsefe | Today, M&S has unveiled the latest iteration of its ‘Anything but Ordinary’ brand platform with the launch of Autumn by M&S – the retailer’s womenswear campaign starring the British actress, Sienna Miller. As M&S continues its journey to evolve style perceptions, the campaign created by House 337 has Miller playfully bringing to life the style and versatility of the new AW23 collection, spearheaded by a 30-second ad that plays out to the irreverent soundtrack of “Boys Wanna Be Her” by Peaches. Miller embodies the high-low, easy-dressing approach that influenced the new collection from Britain’s biggest high-street retailer. Showcasing the transformative power of fashion, she expresses how each look makes her feel while displaying the different forms of confidence that each unlocks. Miller, like many M&S customers, understands this need to shape-shift between many roles. Wearing both trend-led pieces that turn heads and timeless staples, Miller reinforces Marks & Spencer’s commitment to delivering its winning combination of value, quality and innovation. The 360 campaign launches on Thursday 7th September for four weeks across the UK and the Republic of Ireland. It spans TV – majoring on ITV, Channel 4 and Sky – as well as VOD, OOH, press, digital, escalator ribbons at Oxford Circus and Kings Cross tube stations, paid & organic socials, PR, and CRM. In print, titles include Vogue, Stylist, Grazia, Guardian Weekend, The Times and The Sunday Times Style. Media was planned and bought by Mindshare. The campaign will also be brought to life on M&S.com and in-store through POS and window takeovers. The collection will be available to shop at M&S.com and in 100 stores. |