| Başlık | Cowboy |
| Haftanın | Droga5 |
| Kampanya | Cowboy |
| Reklamcı | Amazon |
| Marka | Amazon Alexa |
| İlk Yayınlanma Tarihi | 2022 / 2 |
| Sektör | Other Online Services |
| hikaye | Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West. The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects. A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She’s hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV. As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Trim Editing |
| Yetenek | Monte Bell |
| Yetenek | Ginger Jacoby |
| Global Chief Creative Officer | Simon Morris |
| Prodüksiyon Şirketi | Park Pictures |
| Yaratıcı Ajans Başkanı | David Kolbusz |
| Yaratıcı Yönetmen | Shelley Smoler |
| Yaratıcı Ekip | Ethan Bennett |
| Yaratıcı Ekip | Liam Crerar |
| Yönetici Direktör | Heather Cuss |
| Müşteri Direktörü | Max Levine |
| Müşteri Temsilcisi | Rob Henderson |
| Chief Strategy Officer | Damien Le Castrec |
| Prodüktör | Chris Watling |
| Prodüktör | Peter Montgomery |
| Ajans Prodüktörü | Josh Sanders |
| Prodüktör Yardımcısı | Manon Rees. |
| Prodüksiyon Şirketi | Park Pictures |
| Yönetmen | Lance Acord |
| Prodüksiyon Sorumlusu | Stephen Brierley |
| Prodüksiyon Şirketi Prodüktör | Caroline Kousidonis |
| Görüntü Yönetmeni | Lance Acord |
| Editör | Paul Hardcastle |
| Assistant Editor | Ben Elkaim |
| Prodüksiyon Şirketi Prodüktör | Noreen Khan |
| Post Prodüksiyon | Time Based Arts, London |
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