Illinois Council Against Handgun Violence - "Unforgotten"

FCB Chicago

FCB Chicago Chicago, United States

17244

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Illinois Council Against Handgun Violence
Ülke: United States

Reklamcı: Illinois Council Against Handgun Violence

Başlık	Unforgotten
Haftanın	FCB Chicago
Kampanya	Unforgotten
Reklamcı	Illinois Council Against Handgun Violence
Marka	Illinois Council Against Handgun Violence
Posted	Nisan 2015
Sektör	Public Safety, Health & Hygiene
hikaye	Introducing Unforgotten – an installation/exhibit that featured lifelike statues of gun violence victims in their actual clothes. A mobile app identified the nametag on each statue, activating video of a life that was lost but not forgotten. The app connected you to a website where you could read and share more stories of victims. Most importantly, the app also enabled you to immediately take action by volunteering and by signing a petition for change. The entire experience was documented with an online film.
Sorun	30,000 victims die from gun violence in the US every year. People have become numb. How do you overcome their apathy and compel them to get involved? You turn apathy into action by bringing back the victims to tell their stories. And you bring them back with a live event in public spaces where they simply can’t be ignored.
Medya Türü	Promotion & Event
Süre	200 seconds
Yaratıcı Ajans Başkanı	Todd Tilford
Grup Yaratıcı Direktörü	Chuck Rudnick
Sanat Yönetmeni	Jordan Sparrow
Creative Producer	John Bleeden
Creative Producer	Rachel Chapman
Yönetmen	Ben Flaherty
Müşteri Süpervizörü	Ky Anderson
Group Management Director	Karyn Kerner
Strateji Planlamacı	Hayet Rida
Director Experience Planning	Katie Swindler
President	Virginia Devlin
Vice President (VP)	Alexis Valenti
Prodüksiyon Şirketi	Lord + Thomas
Prodüksiyon Sorumlusu	Katie Roach
Prodüksiyon Sorumlusu	Jared Stachowitz
Editör	Steve Immer
Reklam Yazarı	Anthony Williams
Grup Yaratıcı Direktörü	Derek Sherman
Grup Yaratıcı Direktörü	John Skibicki