| Başlık | iVoice 2 |
| Haftanın | AMV BBDO |
| Kampanya | You're Not You When You're Hungry |
| Reklamcı | Mars, Inc. |
| Marka | SNICKERS |
| İlk Yayınlanma Tarihi | 2015 / 5 |
| Sektör | Candy Bars |
| hikaye | Snickers is building on its "You're Not You When You're Hungry" campaign with a voice recognition tool that gives unhelpful answers to whatever you ask in a bored, sarcastic voice. |
| felsefe | Created by the brand's U.K. agency, Abbbot Mead Vickers BBDO, and production company MediaMonks, the Snickers iVoice site is designed to respond to whatever you type in -- for example, if you ask it what the weather's like, it responds "look out of the window." It's only after your fourth go that the tool reveals a picture of a Snickers bar and reveals: "OK, I'm way too hungry for this." The tool, optimized for the Google Chrome browser, is available on both desktop and mobile. To entice you, Snickers reveals it comes with a warning: don't ask it about Rockhopper penguins. (We tried; it's not nice). The brand has also launched a tool that turns statues and monuments into hungry versions of themselves on Google Streetview. The Statue of Liberty, Mount Rushmore and the Sphinx are among the iconic landmarks that are pictured on grumpygranite.com in unexpected poses: for example, Lady Liberty is seen texting and London's statue of Eros is pictured squirting a water pistol. |
| Medya Türü | Web Site |
| Daha fazla bilgi | https://lookforyourown.info/ |
| Prodüksiyon Şirketi | Media.Monks |
| Yaratıcı Yönetmen | Adrian Rossi |
| Yaratıcı Yönetmen | Alex Grieve |
| Reklam Yazarı | Clark Edwards |
| Sanat Yönetmeni | Thiago de Moraes |
| Ajans Prodüktörü | Phillip Krafft |
| Ajans Prodüktörü | Hannah Brown |
| Ajans Prodüktörü | Rebecca Holt |
| Production Co. Producer | Yentl Bresseleers |
| Production Co. Producer | Wouter Smit |
| Art Production | Alison Duquette |
| Retouching | Mark Deamer |