| Başlık | Make Them Crazy - 1 |
| Haftanın | Soko |
| Kampanya | Make Them Crazy |
| Reklamcı | Fazenda Futuro |
| Marka | Future Farm |
| İlk Yayınlanma Tarihi | 2020 / 8 |
| Sektör | Fresh Food |
| felsefe | Since the beginning, innovation and purpose are at the core of Fazenda Futuro, believing that it's possible to revolutionize the food industry without harming the environment. The brand position is clear, to question the past and expand a new horizon for a future that agrees with the world we need to build. The brand's first institutional positioning campaign comes to show that it's crazier to keep on accepting a regressive and harmful industry than it is to produce plant-based meat. Creatively directed by Soko, Flagcx earned media agency, the digital and print campaign "Make Them Crazy" is an invitation for "futurists" to help transform the world. With the brand's unique modern design, the pieces combine surrealism and provocation to draw people's attention to a meaningful change. Brazilian Rodrigo Maltchique-signed photography and graphic designer Yomar Augusto's letterings, produced in Los Angeles, illustrate the tone of voice. |
| Medya Türü | |
| Chief Executive Officer (CEO) | Marcos Leta |
| Head of Marketing | Mariana Tunis |
| Marketing Coordinator | Gregório Chefaly |
| Social Media | Letícia Epifanio |
| Founder and Head of Creative Data | Felipe Simi |
| Yaratıcı Yönetmen | Rafael Caldeira |
| Head of Art & Design | Diego Limberti |
| Creative Data Leader | Gabriela Rodrigues |
| Sanat Yönetmeni | Arthur Melo |
| Sanat Yönetmeni | Diego Limberti |
| Motion Design | Samuel Gomes |
| Reklam Yazarı | Douglas Peroni |
| Reklam Yazarı | Rafael Caldeira |
| Data Scientist | Teca Barros |
| Head of Operations | Brisa Vicente |
| Head of Account Management | Fabiane Abel |
| Operations Leader | Larissa Kubo |
| Operations | Guilherme Piropo |
| Operations | Daniele Moura |
| Founder and Head of Broadcast | Pedro Tourinho |
| Broadcast | Marina Coratto |
| Broadcast | Barbara Naliato |
| Tasarım Şirketi | Solid |
| Founder | Diego Limberti |
| Lettering | Yomar Augusto |
| Photography production | The Kumite |
| Fotoğrafçı | Maltchique |
| Photography Service | Adriana Omodei |
| Photography production Director | Aline Rizzotto |
| Photographer Assistant | Magu Marioto |
| Photographer Assistant | Naelson |
| Photographer Assistant | Gustavo Uehara |
| Photographer Assistant | Sidão |
| Photography Art Direction | Barbara Besouchet |
| Styling and Art assistant | Winnie Ramos |
| Styling and Art assistant | Fred Rocha |
| Styling and Art assistant | Vinícius da Rocha |
| Beauty Artist | Liege Wisniewski |
| Beauty Artist | Moisés Costa |
| Characterizer | Mima Mizukami |
| Food Stylist | Julia Bissiato |
| Retoucher | Mateus Moraes |
| Retoucher | Alt Retouch |
More Work
SEE ALLMake Them Crazy - 5
- MARKA:
- Future Farm
- HAFTANIN:
- Soko
Make Them Crazy - 4
- MARKA:
- Future Farm
- HAFTANIN:
- Soko
Make Them Crazy - 3
- MARKA:
- Future Farm
- HAFTANIN:
- Soko
Make Them Crazy - 2
- MARKA:
- Future Farm
- HAFTANIN:
- Soko
Make Them Crazy
- MARKA:
- Future Farm
- HAFTANIN:
- Soko
Free-fall Parachute Sale
- MARKA:
- Elo
- HAFTANIN:
- Wieden + Kennedy
Magnum by Magnum
- MARKA:
- Magnum
- HAFTANIN:
- LOLA MullenLowe
Photographer Interviews
- MARKA:
- Magnum
- HAFTANIN:
- LOLA MullenLowe
Swim
- MARKA:
- Magnum
- HAFTANIN:
- LOLA MullenLowe