| Başlık | Radio Hits Translator |
| Haftanın | Dim&Canzian |
| Kampanya | Radio Hits Translator |
| Reklamcı | Transamerica Radio Station & FF English |
| Marka | Transamerica Radio Station & FF English |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Colleges, Universities & Education Centers |
| hikaye | A special radio programme that played original songs and their translated versions at the same time in order to teach english through music. |
| felsefe | We created a special radio programme that played the original song and its translated version at the same time, but on different channels. Moving the balance to the left channel, they could listen to the english versions of the songs on the left speakers. Moving to the right channels, they would hear the portuguese versions on the right speakers. 1. English and portuguese versions of the same song were mixed together in a single stereo composition. 2. Guided by the station’s broadcaster, the listeners could interact with the songs by simply moving their radio balance from one side to the other. The same broadcaster also invited the audience to know FF English school. 3. The interaction worked on many types of radios: from car receivers. 4. Through digital radios on computers, tablets and smartphones. |
| Sorun | Music has always been a great way to learn english. But in Brazil, many fans enjoy international hits without even knowing the lyrics. That’s why it’s pretty common for local artists to re-record these hits in their native languages. With this in mind, FF English School in a partnership with Transamérica Radio Station, decided to reach the public who enjoys listening to music in english, showing that its courses are ideal for those wanting to improve their english or become bilingual speakers. |
| Sonuç | An idea that used radio as an interactive tool to teach english through music to the station’s thousands of listeners. |
| Medya Türü | Radio |
| Süre | |
| Yaratıcı Ajans Başkanı | Michele Dim D'Ippolito |
| Medya Direktörü | Marcio Canzian |
| Yaratıcı Yönetmen | Michele Dim D'Ippolito |
| Yaratıcı Yönetmen | Bruno Cirello |
| Yaratıcı Yönetmen | Samuel Segatelli |
| Reklam Yazarı | Samuel Segatelli |
| Sanat Yönetmeni | Bruno Cirello |