| Başlık | Bags of Joy |
| Haftanın | The Pharm |
| Kampanya | #BagsOfJoy |
| Reklamcı | Boots |
| Marka | Boots |
| İlk Yayınlanma Tarihi | 2021 / 11 |
| Sektör | Drugstores, Specialty Stores |
| hikaye | We see Joy Coleman receive a special gift from her nan, a bag that she discovers wields the power to make her Christmas truly magical. When Joy reaches into the bag, it delivers the perfect gift at every opportunity. Some surprising, others touching, but the gifts are always wonderfully fitting to the situation and the recipient, even when that happens to be Joy herself. The extraordinary protagonist of the campaign, the bag itself, serves as a clever metaphor for Boots stores up and down the country, inspiring shoppers to fill their own bags of joy with a choice of thousands of wonderful gifts and to immerse themselves in the spirit of Christmas |
| felsefe | The campaign celebrates finding the perfect gift for your nearest and dearest |
| Medya Türü | Television |
| Süre | |
| Aktör | Joy Coleman |
| Yaratıcı Ajans Başkanı | Laurent Simon |
| Chief Transformation Officer | Karen Boswell |
| Direktör | Sam Phillips-Grey |
| Yaratıcı Ekip | Tom Reas |
| Yaratıcı Ekip | Liam Riddler |
| Senior Producer | Roz Lawson |
| Prodüksiyon Sorumlusu | Eleanor Hardcastle |
| Strategy Director | Nicole Frost |
| Associate Strategy Director | Anastasia Besson |
| Managing Partner | Rachel Peace |
| Associate Director | Emma Brogden |
| Prodüksiyon | Smuggler |
| Yönetmen | Tom Hooper |
| Prodüksiyon Şirketi Prodüktör | Nick Fewtrell |
| Prodüksiyon Sorumlusu | Sara Wallace |
| Editing Şirketi | Whitehouse Post |
| Offline Editor | Russell Icke |
| Assistant Editor | Steven Waltham |
| Prodüksiyon Sorumlusu | Annabel Bennett |
| Özel Efektler | Barnsley |
| Prodüksiyon Sorumlusu | James Beck |
| Grading/Online | Framestore |
| Post Prodüksiyon | Chris Anthony |
| Müzik | Rachel Portman |
| Kompositör | Rachel Portman |
| Ses | GPS |
| Richard Donaghue | |
| Oyuncu Seçimi | Talent Republic |
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