| Başlık | #NetflixSwap |
| Haftanın | Media.Monks Paris |
| Kampanya | #Netflixswap |
| Reklamcı | Netflix, Inc. |
| Marka | Netflix |
| İlk Yayınlanma Tarihi | 2016 |
| Sektör | TV/Radio Programs & Stations |
| hikaye | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
| Medya Türü | Case Study |
| Süre | |
| Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
| Yaratıcı Yönetmen | Baptiste Clinet |
| Yaratıcı Yönetmen Ortağı | Fabienne Fiorucci |
| Yaratıcı Yönetmen Ortağı | Damien Foui |
| Sanat Yönetmeni | Jeffrey Corlay |
| Reklam Yazarı | Jeremy Fouilloux |
| Yönetici Direktör | Lennie Stern |
| Müşteri Direktörü | Yaël Guetta |
| Müşteri Temsilcisi | Maëva Cousin |
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Être Champion du Monde ça mérite bien un #Noël2Étoiles !
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