Irn-Bru - "Winter Football Kit"

The Leith Agency

The Leith Agency Edinburgh, United Kingdom

1016

Başlık	Winter Football Kit
Haftanın	The Leith Agency
Kampanya	Winter Football Kit
Reklamcı	Irn Bru
Marka	Irn-Bru
İlk Yayınlanma Tarihi	2022 / 11
Sektör	Beers, Ciders, Lagers
hikaye	Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Medya Türü	Web Film
Süre	48 seconds
Yaratıcı Yönetmen	Troy Farnworth
Yaratıcı Yönetmen	Phil Evans
Reklam Yazarı	Jacob Faretra
Sanat Yönetmeni	Thijs Van Den Broek
Müşteri Direktörü	Owain Cowx
Müşteri Temsilcisi	Aaron Donald
Prodüksiyon Şirketi Prodüktör	Kat Jordan
Assistant Producer	Jennie Robson
Yönetmen	Alessio Avezzano
Görüntü Yönetmeni	Alessio Avezzano
Focus Puller	Rasmus Rani
Camera Assistant	James McLeman
Gaffer	Niall Smyth
Art Department	Matt Maitland
Stilist	Matt Maitland
Make-Up Artist	Heather Snowie