Harrah’s Resort Southern California - "More Than a Place"

62ABOVE

62ABOVE San Diego, United States

6743

Marka: Harrah’s Resort Southern California
Ülke: United States

Reklamcı: Harrah's Resort

Başlık	More Than a Place
Haftanın	62ABOVE
Kampanya	More Than a Place
Reklamcı	Harrah's Resort
Marka	Harrah’s Resort Southern California
İlk Yayınlanma Tarihi	2020 / 1
Sektör	Hotels, Resorts
felsefe	San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury. Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.
Medya Türü	Television
Süre	30 seconds
Audio	740 Sound Design & Mix
SVP & General Manager	Darrell Pilant
VP, Marketing	Beau Swanson
Director, Resort Marketing	Amber Lussier
Yaratıcı Yönetmen	Austin Lane
Prodüksiyon Sorumlusu	Eric E. Staley
Reklam Yazarı	Scott Johnson
Reklam Yazarı	Austin Lane
Müşteri Süpervizörü	Sarah Lipton
Müşteri Süpervizörü	Jen Ramirez
Assistant Account Executive	Emma Farrell
Prodüksiyon Şirketi	Caviar Films Los Angeles
Yönetmen	Benjamin Mege
Görüntü Yönetmeni	Damian Acevedo
Prodüktör	Rebecca Donaghe
Editing Şirketi	Stitch
Editorial Company Executive Producer	Mila Davis
Editorial Producer	Alex Hooker
Editör	Dan Bootzin
Audio Executive Producer	Scott Ganary
Ses Prodüktörü	Jeff Martin
Mixer	Chris Pinkston
Assistant Mixer	Brittney Gomez
VFX / Finishing	JAMM VFX
VFX Executive Producer	Asher Edwards
VFX Producer	Ashley Greyson
VFX Creative Director	Benoit Mannequin