Action Innocence - "Action Innocence - Screens"

Havas Village Geneva

Havas Village Geneva Geneva, Switzerland

3995

Başlık	Action Innocence - Screens
Haftanın	Havas Village Geneva
Kampanya	Screens
Reklamcı	Action Innocence Group
Marka	Action Innocence
İlk Yayınlanma Tarihi	2015 / 10
Sektör	Charities, Foundations, Volunteers
Slogan	The Internet can be frightening without the support of parents.
hikaye	Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet. With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents. We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
Medya Türü	Television
Süre	36 seconds
Market	Switzerland
Agency	Havas Village Geneva
Medya Ajansı	mediatonic
Post Prodüksiyon	Scan Graphic
Ses Tasarım Şirketi	Shazam
Sanat İşleri Satın Alma Sorumlusu	Super Production
Prodüksiyon Şirketi	Mécanique Générale
Yaratıcı Yönetmen	Gabriel Mauron
Sanat Yönetmeni	Pierre-Olivier Gardello
Sanat Yönetmeni	Simeon Brandner
Reklam Yazarı	Thibaud Genevois
Müşteri Direktörü	Delphine Saulnier
Strateji Planlamacı	Alexis Mouthon