Starbucks At Home - "Starbucks Premium Instant"

McCann Worldgroup Spain

McCann Worldgroup Spain Madrid, Spain

7811

Marka: Starbucks At Home
Ülke: Spain

Reklamcı: Starbucks Corporation

Başlık	Starbucks Premium Instant
Haftanın	McCann Worldgroup Spain
Kampanya	Starbucks Premium Instant
Reklamcı	Starbucks Corporation
Marka	Starbucks At Home
İlk Yayınlanma Tarihi	2020 / 6
Sektör	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
felsefe	Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Medya Türü	İnteraktif
Süre	9 seconds
Market	Canada
Reklam Sorumlusu	Mario Vera
Reklam Sorumlusu	Pamela Diaz
Reklam Sorumlusu	Jonathan Iams
Yaratıcı Ajans Başkanı	Miguel Bemfica
Yaratıcı Ajans Başkanı	Monica Moro
Yaratıcı Ekip	Rafael Merino
Yaratıcı Ekip	Manuel Manceda
Yaratıcı Ekip	Marina Guadix
Yaratıcı Ekip	Elena del Águila
Yaratıcı Ekip	Elena Gomez
Yaratıcı Ekip	Pablo Camarero
Yaratıcı Ekip	Guillermo Barbero
Yaratıcı Ekip	Antonio De Federico
Business Team	Max Lacerda
Business Team	Alexandra von Puttkamer
Business Team	Alvaro Cuneo
Business Team	Jorge Adames
Planning Team	María Martinez
Planning Team	Bernardo Moleón
Planning Team	Theodora Philip
Shopper Team	Alba López
Shopper Team	Irene Ruiz
Shopper Team	Raúl Pérez
Shopper Team	Eneko Musitu
Shopper Team	Rafa Martinez
Shopper Team	Miriam Madueño
Shopper Team	Tania Sanz
Shopper Team	Carlos Tellez
Prodüksiyon Şirketi	CRAFT + Canada
Production Team	Paloma Adrién
Production Team	Rossana Noceloni
Production Team	Vanessa Pizarro
Production Team	Sara del Tío
Production Team	Rocio Fernández
Production Team	Paola Fernández
Production Team	Sara Fernández
Production Team	María Pastor
Account Team Craft	Alejandra Rodriguez
Account Team Craft	Clara Martí
Account Team Craft	Paola Espinosa
Fotoğrafçı	Alfonso Herranz
3D Studio	Mach
Post Prodüksiyon	CRAFT
Renkçi	Paula Ruiz
Yönetmen	Gerson Aguerri
Görüntü Yönetmeni	Takuro Takeuchi
Editör	Ramón Morejón
Prodüksiyon Sorumlusu	Oscar Romagosa
Prodüksiyon Sorumlusu	Victor Mata
Prodüktör	Marga Sardá
Müzik	TDL Music
Kompositör	Nicolas Castro
Prodüktör	Manuel Villarroya
Prodüktör	Nicolas Castro