| Başlık | BREATHE AGAIN |
| Brief | ZEISS puts a smile back on the face of eyeglass wearersThe problem of glasses fogging up is most noticeable and most annoying on public transport. Fogging makes the journey on public transport unbearable for eyeglass wearers. It is when they are faced with the problem that eyeglass wearers need to be adressed and challenged and provided with the solution.Detailed and humorous messages invade metro stations and train stations to make people smile in a context and situation that do not necessarily lend themselves to it. A simple, impactful and contextualised poster campaign highlights the Anti-Fog Kit and its usefulness for all eyeglass wearers.The creation allows : to focus on the product, central to the campaign, to have a strong visual impact, and to multiply the hooks to create a real saga adapted to the poster context. |
| Haftanın | DENTSU CREATIVE |
| Kampanya | THE ANTI-FOG KIT |
| Reklamcı | Zeiss Vision Care |
| Marka | Zeiss |
| Posted | Kasım 2022 |
| Sektör | Eyewear |
| hikaye | ZEISS Vision Care (Carl ZEISS - Germany - 1846) is one of the world's leading manufacturers of spectacle lenses and ophthalmic instruments. Zeiss is recognized as an expert in visual health.The COVID-19 health crisis forced people to wear masks. 76% of French people wear glasses and suffer from fogging up their lenses. an opportunity for ZEISS which offers an effective solution: the anti-fog kit. Successfully launched start of 2021, relaunch was inevitable at the end of the year. |
| Medya Türü | Billboard |
| Yaratıcı Yönetmen | Sébastien Zanini |
| Sanat Yönetmeni | Julien Milan |
| Reklam Yazarı | Damien Liot |
More Work
SEE ALLLe coaching
- MARKA:
- Iveco
- HAFTANIN:
- DENTSU CREATIVE
THE LAST AD
- MARKA:
- Zeiss
- HAFTANIN:
- DENTSU CREATIVE
Film TV - OK Foncia
- MARKA:
- Foncia
- HAFTANIN:
- DENTSU CREATIVE
Film TV - OK Foncia
- MARKA:
- Foncia
- HAFTANIN:
- DENTSU CREATIVE
Film TV - OK Foncia
- MARKA:
- Foncia
- HAFTANIN:
- DENTSU CREATIVE
Si vous n'êtes pas descendu à la bonne station, ce produit est fait pour vous
- MARKA:
- Zeiss
- HAFTANIN:
- DENTSU CREATIVE
Voici la dernière publicité que vous lirez avec de la buée sur vos lunettes
- MARKA:
- Zeiss
- HAFTANIN:
- DENTSU CREATIVE
See the extraordinary everywhere
- MARKA:
- ZEISS
- HAFTANIN:
- DENTSU CREATIVE
L’Expérience IVECO S-WAY
- MARKA:
- Iveco
- HAFTANIN:
- DENTSU CREATIVE