National Accident Helpline - "Ben "

The Corner

The Corner London, United Kingdom

8259

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Marka: National Accident Helpline
Ülke: United Kingdom

Reklamcı: National Accident Helpline

Başlık	Ben
Haftanın	The Corner
Kampanya	When it’s wrong, make it right.
Reklamcı	National Accident Helpline
Marka	National Accident Helpline
İlk Yayınlanma Tarihi	2017 / 6
Sektör	Public Safety, Health & Hygiene
hikaye	June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Medya Türü	Television
Süre	30 seconds
Prodüksiyon Şirketi	Rogue Films
Client Director	Sue Carey
Yaratıcı Yönetmen	Tom Ewart
Prodüktör	Maddy Easton
Strategist	Ollie Gilmore
Account Service	Lizzie Clayton
Prodüktör	Kristie Girvan
Yönetmen	Tom Barbor-Might
Yaratıcı Ekip	Jack Denyer
Yaratıcı Ekip	Niall Kerry
Client Director	Debbie Britton
Sound Designer	Alex Wilson-Thame
Sound Designer	Lawrence Kendrick
Sound Designer	Graeme Elston
VFX Artist	Mark Holman-Harris