Başlık | The E.V.A. Initiative |
Haftanın | Forsman & Bodenfors Göteborg |
Kampanya | The E.V.A. Initiative |
Reklamcı | Volvo |
Marka | Volvo |
İlk Yayınlanma Tarihi | 2019 / 3 |
Sektör | Cars |
hikaye | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Medya Türü | Integrated Media/360 Activation |
Süre | |
Market | United Kingdom |
film müziği | “Without You (feat. Kerry Leatham)” |
Daha fazla bilgi | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Ses | Factory Studios |
Campaign Manager | Louise Ahlström |
Reklam Yazarı | Hampus Elfström |
Reklam Yazarı | Simon Lublin |
Reklam Yazarı | Jacob Nelson |
Sanat Yönetmeni | Karl Risenfors |
Sanat Yönetmeni | Leo Dahl |
Sanat Yönetmeni | Adam Ulvegärde |
Sanat Yönetmeni | Sophia Lindholm |
Strateji Planlamacı | Trine Keller-Andreasen |
Strateji Planlamacı | Daniel Sjöstrand |
Digital Strategist | Peter Gaudiano |
Prodüktör | Lena Sellman |
Müşteri Temsilcisi | Katarina Klofsten |
Müşteri Temsilcisi | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Müşteri Süpervizörü | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Medya Ajansı | Mindshare Sweden |
Prodüksiyon Şirketi | NEW LAND Stockholm |
Prodüksiyon Sorumlusu | Erik Torell |
Prodüksiyon Sorumlusu | Therese Engberg |
Yönetmen | Laerke Herthoni |
Görüntü Yönetmeni | Rasmus Videbaek |
Prodüktör | Joel Rostmark |
Editör | Johan Söderberg |
Dancer | Amy Gardner |
Renklendirme | Framestore |
Color Assist | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Online Studio | Chimney Pot |
Color Producer | Chris Anthony |
Post-production Producer | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
VFX Producer | Linda Öhlund |
VFX Lead | Filip Orrby |
Grade | Framestore |
Oyuncu | Lapalux |
Müzik | Ninja Tune |
Publishing Rights | Just Isn't Music |
Ses Prodüktörü | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |