Başlık | Hell-P (90s) |
Haftanın |
Accenture Song (formerly Kolle Rebbe)
|
Kampanya |
HELL-P
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Reklamcı |
Warner Music
|
Marka |
Slayer
|
Posted | Kasım 2021 |
Sektör | Records, CDs, DVDs & Videos
|
hikaye | Slayer was looking for an idea to promote their final live album and to leave their fans a unique goodbye.Slayer’s fans would go through hell for them. And that's what became the idea of the promotion.Hell-P: The first record you can play in hell.A strictly limited 6.66” record that is the last Slayer single ever released. Forged from stainless steel and copper, it withstands infernal temperatures of up to 1,500 degrees Celsius. But to listen to the record, fans had to set the completely sealed inner sleeve on fire. With a match, enclosed in a copper coffin.100 Hell-Ps were sent to music journalists and metal magazines, six were given away on Instagram among fans creating a hype: 1.8 million views in the first 24 hours, more than 150,000 likes, shares and comments and over 61 million media impressions. Without a single cent spent on media. |
Sorun | Slayer is one of the most influential bands in metal history and has one of the most passionate fan communities in the world. |
Medya Türü |
Packaging, Branding & Design
|
Reklam Sorumlusu |
Bettina Dorn
|
Managing Creative Director |
Thomas Knüwer
|
Managing Creative Director |
Fabian Frese
|
Grup Yaratıcı Direktörü |
Marco Obermann
|
Creative Director, Copywriter |
Alexander Michaelsen
|
Müşteri Temsilcisi |
Jan Vierig
|
Müşteri Temsilcisi |
Milena Gau
|
Sanat Yönetmeni |
Thomas Knüwer
|
Sanat Yönetmeni |
Martin Strobel
|
İlüstrasyon |
Janin Heymach
|
Executive Director of Integrated Production |
Alexander Schillinsky
|
Prodüksiyon Sorumlusu |
Martin Luhe
|
Prodüksiyon Şirketi |
Rts Scholz Gmbh
|
Yönetici Direktör |
Marco Cordes
|
SFX Artist |
Ingo Bauer
|
SFX Artist |
Steffen Gill
|
Phantom Operator |
Niklas Girardet
|
SFX Coordinator |
Fiete Girardet
|
Post Prodüksiyon |
KR Studios Film Post
|
Ajans Prodüktörü |
Jan-Ole Brendel
|
DoP |
Alexander Hildenberg
|
Yönetmen |
Alexander Hildenberg
|
Editör |
Alexander Seipel
|
Sound Editor |
Klaas Nocken
|
Kompositör |
Slayer
|