Alexander Hildenberg
Creative Film & Foto Director at Accenture Song Germany
Hamburg, Germany
BaşlıkHell-P (90s)
Haftanın
Kampanya HELL-P
Reklamcı Warner Music
Marka Slayer
PostedKasım 2021
Sektör Records, CDs, DVDs & Videos
hikaye Slayer was looking for an idea to promote their final live album and to leave their fans a unique goodbye.Slayer’s fans would go through hell for them. And that's what became the idea of the promotion.Hell-P: The first record you can play in hell.A strictly limited 6.66” record that is the last Slayer single ever released. Forged from stainless steel and copper, it withstands infernal temperatures of up to 1,500 degrees Celsius. But to listen to the record, fans had to set the completely sealed inner sleeve on fire. With a match, enclosed in a copper coffin.100 Hell-Ps were sent to music journalists and metal magazines, six were given away on Instagram among fans creating a hype: 1.8 million views in the first 24 hours, more than 150,000 likes, shares and comments and over 61 million media impressions. Without a single cent spent on media.
Sorun Slayer is one of the most influential bands in metal history and has one of the most passionate fan communities in the world.
Medya Türü Packaging, Branding & Design
Reklam Sorumlusu
Managing Creative Director
Managing Creative Director
Grup Yaratıcı Direktörü
Creative Director, Copywriter
Müşteri Temsilcisi
Müşteri Temsilcisi
Sanat Yönetmeni
Sanat Yönetmeni
İlüstrasyon
Executive Director of Integrated Production
Prodüksiyon Sorumlusu
Prodüksiyon Şirketi
Yönetici Direktör
SFX Artist
SFX Artist
Phantom Operator
SFX Coordinator
Post Prodüksiyon
Ajans Prodüktörü
DoP
Yönetmen
Editör
Sound Editor
Kompositör

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