Campari - "Campari Creates (Film Case)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

9597

Marka: Campari
Ülke: Belgium

Reklamcı: Campari

Başlık	Campari Creates (Film Case)
Haftanın	FamousGrey
Kampanya	Campari Creates
Reklamcı	Campari
Marka	Campari
İlk Yayınlanma Tarihi	2019 / 11
Sektör	Spirits, Fortified Wines
hikaye	Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
felsefe	At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
Medya Türü	Product Design/Development
Süre	121 seconds
Daha fazla bilgi	www.camparicreates.be
Reklam Sorumlusu	Tihana Rapic
Reklam Sorumlusu	Damien Laloux
Yaratıcı Yönetmen	Peter Ampe
Yaratıcı Ekip	Jochem Van Schip
Yaratıcı Ekip	Matthias Wentink
Yaratıcı Ekip	Aldjia Bessalah
Tasarımcı	Aldjia Bessalah
Tasarımcı	Matthias Wentink
Tasarımcı	Anouk Kimplaire
Tasarımcı	Anne-Sophie Tonnelier
Digital Creative Director	Tom Galle
Client Services Director	Catherine De Block
Müşteri Temsilcisi	Caroline Ropsy
Müşteri Temsilcisi	Olivia Naudts
Strategic Director	Jonathan Detavernier
Director Connection Planning	Floris Adriaenssens
Digital Project Manager	Florian Hoffreumon
Experience Director	Maarten Breda
Web designer	Sacha Lempereur
Developer	Arno van Biesen
Production Director	Emily Rammant
Prodüktör	Marlies Neudt
Prodüktör	Charlotte Bodson
Basılı Malzeme Prodüktörü	Marja Donkers
Basılı Malzeme Prodüktörü	Christ Lannoy
PR manager	Kathy Van Looy
PR manager	Justine Parys
PR manager	Evy Vanderwaeven
Visual Artist	Sanne De Wilde
Visual Artist	Athos Burez
Prodüksiyon Şirketi	Bounce Rocks
Yönetmen	Burp
Post Prodüksiyon	Moxy
Post Prodüksiyon	FamousGrey Productions