| Başlık | The Elephant (french) |
| Haftanın | Nurun Paris |
| Kampanya | #2CTROP |
| Reklamcı | WWF |
| Marka | Climat |
| Posted | Kasım 2015 |
| Sektör | Environmental & Ecological Issues |
| hikaye | Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters. |
| Medya Türü | |
| Yaratıcı Yönetmen | Elie Trotignon |
| Sanat Yönetmeni | Matthieu Droulez |
| Sanat Yönetmeni | Stéphane Blin |
| Planning Supervisor | Olivier Bailloux |
| Executive Director of Integrated Production | Pierre Bernet |
| TV production assistant | Patrick Pauwels |
| Agency TV Producer | Aurélie Fournet |
| Agency TV Producer | Sophie Bouyer |
| Prodüktör | Leyla Kaddoura |
More Work
SEE ALLA l’Institut du Cerveau, il n’y a pas que les chercheurs qui font avancer la recherche
- MARKA:
- ICM (Institut du cerveau et de la Moelle épinière)
- HAFTANIN:
- Publicis Conseil
A l’Institut du Cerveau, il n’y a pas que les chercheurs qui font avancer la recherche
- MARKA:
- ICM (Institut du cerveau et de la Moelle épinière)
- HAFTANIN:
- Publicis Conseil
Option Gaz vert +
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil
Option Elec Vert +
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil
Act with Engie 4
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil
Act with Engie 3
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil
Act with Engie 2
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil
Act with Engie 1
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil
Act with Engie
- MARKA:
- Engie
- HAFTANIN:
- Publicis Conseil