Orange Yo - "Gym"

Publicis Conseil

Publicis Conseil Paris, France

11166

Marka: Orange Yo
Ülke: France

Reklamcı: Orange

Başlık	Gym
Haftanın	Publicis Conseil
Kampanya	#NowNeverLater
Reklamcı	Orange
Marka	Orange Yo
İlk Yayınlanma Tarihi	2018 / 12
Sektör	Telecommunications Services
felsefe	First launched in 2017, Yo is the communication platform developed by Orange and Publicis Conseil to address youth in MENA (Egypt, Jordan, Morocco, Tunisia), who represent a significant part of the population in this region and are a key audience for the brand. What’s Yo? A radical and bold way of communicating, designed to cut through the marketing “blahblah” wherein the brand cuts through the noise and goes straight to the point… to bring youth closer to what matters to them. Whilst Yo in 2017 focused on youth’s Fear of Missing Out (FOMO) insight with the claim “Straight up”, Orange returns with a new campaign based on this target’s desire to do things “Now, never later”. Elena Cabrero, Orange’s global brand advertising director states that “MENA youth want everything, now. What they love, they want to do it now – get it now – watch it now – show it now – share it now, never later. Orange answers their need by bringing them the connection to live in the now.” To kick off, Orange will launch 6 mini films inspired by viral videos that embody the codes of this generation: bold, free and deliberately unpolished. The films feature young people, in different situations, who all chose to follow their first instinct and live “now and never later”. The campaign also invites youngsters to share their own “Now, never later” moments on Social Media with the hashtag #NowNeverLater. The best content producers will be rewarded by the brand. The second media phase will include more details on the commercial offers that Orange developed specifically for this target
Medya Türü	Television
Süre	28 seconds
Brand Director	Jean-François Rodriguez
Global Brand Advertising & Activations Director	Elena Cabrero
Head of MENA Advertising	Alexis Berger
Music Brand Manager	Vrej Minassian
International Advertising Campaign Manager	Charlie Lévêque
Global Media Manager	Géraldine Grümmer
Yaratıcı Yönetmen	Elie Trotignon
Yaratıcı Yönetmen	Frédéric Royer
Sanat Yönetmeni	Delphine Arnol
Reklam Yazarı	Julie Moreno
Müşteri Temsilcisi	Magali Bergeroux
Müşteri Temsilcisi	Carla Cabalfin
Müşteri Temsilcisi	Paul Chassais
Müşteri Temsilcisi	Samira Maarouf
Müşteri Temsilcisi	Margaux Jorelle
Strategy/Planning	Libby Little
Ajans Prodüktörü	Pierre Marcus
Ajans Prodüktörü	Bertrand Ayache-Anguenot
Prodüksiyon Şirketi	Bollywood Productions
Prodüktör	Dominique Esmenard
Yönetmen	Jan Boon
Prodüktör	Jonathan Vienot
Production Assistant	Samantha Mondelice
Post Prodüksiyon	Prodigious
Görüntü Yönetmeni	Jean-Baptiste Rière
Post-production Producer	Franck-Hervé Marc
Editör	Romain Duplessier
Editör	Jan Boon
Color Grade Artist	Régis Oyer
Motion Design Lead	Julien Laudicina
Fotoğrafçı	Guillaume Landry
Retoucher	Adrien Bénard
Ses Prodüktörü	Joël Tessonneau
Ses Prodüksiyonu	Prodigious
Business Affairs	Alice Rolin