Liz Caradonna
Digital Strategist at Ogilvy Chicago
Chicago, United States
BaşlıkSay Moshi Moshi to Midori
Haftanın
Kampanya Say Moshi Moshi to Midori
Reklamcı Beam Suntory
Marka Midori
İlk Yayınlanma Tarihi 2015 / 12
Sektör Pre-Mixed Cocktails
hikaye Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer.
The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. 
Medya Türü Ambient
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Retoucher
Director of Design
Tasarımcı
Tasarımcı
Prodüktör
Basılı Malzeme Prodüktörü
Head Of Planning
Strateji Planlama
Digital Strategist
Müşteri Süpervizörü
Müşteri Temsilcisi
Production Partner
Editing Partner

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