Kenn Van Lijsebeth
PR Creative at TBWA\Brussels, Bruxelles
Brussels, Belgium
BaşlıkSour
Başlık (ana dil)Zuur
Haftanın
Kampanya Sour
Reklamcı Growfunding.be
Marka Growfunding.be
İlk Yayınlanma Tarihi 2021 / 2
Sektör Alcoholic
hikaye Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
Medya Türü Integrated Media/360 Activation
Süre
film müziği Brussels State of Mind - Zwangere Guy
Prodüksiyon Şirketi
Account Management
Account Management
Account Management
Reklam Sorumlusu
Reklam Sorumlusu
Ajans Prodüktörü
Ajans Prodüktörü
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Tasarımcı
Tasarımcı
Desktop Publisher
Görüntü Yönetmeni
Yönetmen
İlustratör
Public Relations
PR Agency TBWA\Reputation
Prodüktör
Prodüktör
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