| hikaye | The creative clearly shows that harassment can go too far if we do nothing. The campaign maps out the real things that are said every day on public transportation. The line “Stop, that’s enough!” is a call-to-action, a rallying cry for witnesses to act, and a warning for abusers and perverts that their actions will have consequences. Mixing the graphics of the commuter stops with increasing hostility is a clear metaphor for how this behaviour builds. It makes it clear that we need to stop the harassment and sexual violence as early as possible. Sadly, it wasn’t that difficult to come up with dialogue for the script. The many women involved with the campaign had plenty of examples to share. Showing the reality in all its "rawness" as it is, by words and acts. Inscribe the sexist harassment in the real daily transportation environment. Show the crescendo of harassment and the need to stop the aggression as soon as possible . |
