| Başlık | Freedom Has Never Been So Epic 1 |
| Haftanın | BETC Etoile Rouge |
| Kampanya | Freedom Has Never Been So Epic |
| Reklamcı | Yves Saint Laurent Beauté |
| Marka | Yves Saint Laurent |
| İlk Yayınlanma Tarihi | 2022 / 9 |
| Sektör | Clothing |
| felsefe | In this new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements. Sun, sky, sand, water… The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental. Expressing the urge to live LIBRE now because freedom doesn’t wait. |
| Medya Türü | |
| Süre | |
| Prodüksiyon Şirketi | Iconoclast |
| Reklam Sorumlusu | Stephan Bezy |
| Reklam Sorumlusu | David Iop |
| Reklam Sorumlusu | Gustavo Goncalves Sotero |
| Reklam Sorumlusu | Audrey Ayache |
| Reklam Sorumlusu | Alicia Jacquet |
| Reklam Sorumlusu | Giada Ambrosino |
| Account Management | Delphine de Canecaude |
| Account Management | Maud LAMBERT |
| Account Management | Mathilde Durillon |
| Account Management | Julia Schenk |
| Yaratıcı Yönetmen | Florence Bellisson |
| Yaratıcı Yönetmen Ortağı | François Pannelier |
| Yaratıcı Yönetmen Ortağı | Adrien Tourneux |
| Sanat Yönetmeni | Jean-Charles Guillet |
| Music Creative Director | Adam Ghoubali |
| Music Creative Director | Copet Leo |
| Traffic Manager | Letizia Felici |
| Agency TV Producer | Fabrice Brovelli |
| Yönetmen | Jenn Nkiru |
| Aktör | Dua Lipa |
| Ses | Benzene Music |
| Ses | GUM – Green United Music |
| Sanat İşleri Satın Alma Sorumlusu | Isabelle MOCQ |
| Fotoğrafçı | Tyler Mitchell |
More Work
SEE ALLFreedom Has Never Been So Epic
- MARKA:
- Yves Saint Laurent
- HAFTANIN:
- BETC Etoile Rouge
Aimer sans abuser
- MARKA:
- Yves Saint Laurent Beauté
- HAFTANIN:
- BETC Etoile Rouge
Lenny Kravitz
- MARKA:
- Y
- HAFTANIN:
- BETC Etoile Rouge
Why Not
- MARKA:
- Y
- HAFTANIN:
- BETC Etoile Rouge
Libre
- MARKA:
- Libre
- HAFTANIN:
- BETC Etoile Rouge
Libre
- MARKA:
- Libre
- HAFTANIN:
- BETC Etoile Rouge
Black Opium. A new Call
- MARKA:
- Black Opium
- HAFTANIN:
- BETC Etoile Rouge
Mon Paris Couture
- MARKA:
- Yves Saint Laurent
- HAFTANIN:
- BETC Etoile Rouge
Mon Paris Couture
- MARKA:
- Yves Saint Laurent
- HAFTANIN:
- BETC Etoile Rouge