Microsoft - "Xbox Design Lab Originals: The Fanchise Model"

McCann London

McCann London London, United Kingdom

Ödüller

38641

Marka: Microsoft
Ülke: United States

Reklamcı: Microsoft

Başlık	Xbox Design Lab Originals: The Fanchise Model
Haftanın	McCann London
Kampanya	Microsoft
Reklamcı	Microsoft
Marka	Microsoft
Posted	Nisan 2018
Sektör	Consumer Electronics & Audio-Visual
hikaye	Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
Medya Türü	Others
Süre	146 seconds
President & Chief Creative Officer	Rob Doubal
President & Chief Creative Officer	Laurence Thomson
Regional Creative Director	Sanjiv Mistry
Regional Creative Director	Jamie Mietz
Sanat Yönetmeni	Jacob Bjordal
Reklam Yazarı	Jim Nilsson
Chief Strategy Officer	Karen Crum
Strateji Planlama	Charlotte Walters
EVP	Rob Smith
Regional Business Director	Sailesh Jani
Müşteri Direktörü	Tom Oliver
Müşteri Temsilcisi	Lynne Carter
Müşteri Temsilcisi	Charlotte la Torre
Müşteri Temsilcisi	Sophie Grierson
Müşteri Temsilcisi	Alice Parker
Proje Sorumlusu	Clare Mann
Proje Sorumlusu	Mandy Wilson
Proje Sorumlusu	Paul Gillespie
Head of Design	Dan Howarth
Tasarımcı	Gustavo Fernandes
Tasarımcı	Sergio Lopez
Prodüksiyon Şirketi Prodüktör	Doris Tydeman
İlustratör	FOREAL
Editör	Andrew Tusabe
Basılı Malzeme Prodüktörü	Liam White
Studio Manager	Ellis Faint
Artworker	Nick Cook
Retoucher	john martin
Retoucher	Rob McDonald
Account Lead	David Smith
Proje Sorumlusu	Craig Cameron
Tasarımcı	Dan Miles
Director of Communications	Jess Byatt
Legal Expertise	HELLOWORLD
Social Agency	Ayzenberg
Prodüksiyon Şirketi Prodüktör	Francisco Penedo
Editör	Paul Jenkinson
Proje Sorumlusu	Anna Curtis
Snr. Global Consumer Marketing Manager	Josh Munsee