Başlık | Xbox Design Lab Originals: The Fanchise Model |
Haftanın | McCann London |
Kampanya | Microsoft |
Reklamcı | Microsoft |
Marka | Microsoft |
Posted | Nisan 2018 |
Sektör | Consumer Electronics & Audio-Visual |
hikaye | Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels. |
Medya Türü | Others |
Süre | |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Regional Creative Director | Sanjiv Mistry |
Regional Creative Director | Jamie Mietz |
Sanat Yönetmeni | Jacob Bjordal |
Reklam Yazarı | Jim Nilsson |
Chief Strategy Officer | Karen Crum |
Strateji Planlama | Charlotte Walters |
EVP | Rob Smith |
Regional Business Director | Sailesh Jani |
Müşteri Direktörü | Tom Oliver |
Müşteri Temsilcisi | Lynne Carter |
Müşteri Temsilcisi | Charlotte la Torre |
Müşteri Temsilcisi | Sophie Grierson |
Müşteri Temsilcisi | Alice Parker |
Proje Sorumlusu | Clare Mann |
Proje Sorumlusu | Mandy Wilson |
Proje Sorumlusu | Paul Gillespie |
Head of Design | Dan Howarth |
Tasarımcı | Gustavo Fernandes |
Tasarımcı | Sergio Lopez |
Prodüksiyon Şirketi Prodüktör | Doris Tydeman |
İlustratör | FOREAL |
Editör | Andrew Tusabe |
Basılı Malzeme Prodüktörü | Liam White |
Studio Manager | Ellis Faint |
Artworker | Nick Cook |
Retoucher | john martin |
Retoucher | Rob McDonald |
Account Lead | David Smith |
Proje Sorumlusu | Craig Cameron |
Tasarımcı | Dan Miles |
Director of Communications | Jess Byatt |
Legal Expertise | HELLOWORLD |
Social Agency | Ayzenberg |
Prodüksiyon Şirketi Prodüktör | Francisco Penedo |
Editör | Paul Jenkinson |
Proje Sorumlusu | Anna Curtis |
Snr. Global Consumer Marketing Manager | Josh Munsee |