Ladder - "So Dead"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , United States

Ödüller

1999

Marka: Ladder
Ülke: United States

Reklamcı: Ladder

Başlık	So Dead
Haftanın	FRED & FARID Los Angeles
Kampanya	So Dead
Reklamcı	Ladder
Marka	Ladder
Posted	Haziran 2022
Sektör	Insurance
hikaye	Most life insurance brands attempt to appeal to families with cheesy, overly-sweet, mushy gushy messaging. But as a family-owned startup, with a conservative media budget, Ladder Life Insurance could not afford to meld in amongst the category, or fly under the radar, with a typical approach.The brand recognized a truth: When one family member signs up for a really great life insurance plan, the rest of the family playfully jokes about killing the policyholder.Ladder launched a campaign called: “Life Insurance So Good, They’re Gonna Want You Dead.”In a film, a dad arrives home from work to find that the house has been booby-trapped by his wife, son, daughter, and even his dog. In the end, we realize it’s because Dad has a great life insurance plan with Ladder.RESULTS:Positive Brand Lift in Favorability: +920% above benchmarkPositive Consideration Lift: +73% above benchmarkVideo Completion Rate: 33x benchmarkYouTube Views: 2.5 Million
Medya Türü	Television
Süre	60 seconds
Chief Creative Officers	Fred & Farid
Yaratıcı Yönetmen	Chelsea Steiger
Direktör	Nathan Smith
Reklam Yazarı	Hilary Smith
Prodüksiyon Sorumlusu	Amanda Van Caneghem
Prodüktör	Kristin Childers
Prodüksiyon Şirketi	Kapsized
Yönetmen	Casey Storm
Prodüksiyon Sorumlusu	Jed Herold
Prodüksiyon Sorumlusu	Scott Kaplan
DP	Jake Polonsky
Prodüktör	John Gilliland
Editing Şirketi	Exile Editorial
Editör	Matt Murphy
Assistant Editor	Eduardo Wong
Editorial Company Executive Producer	CL Kumpata
HOP	Jennifer Locke
Post-production Producer	David Won
Renklendirme	Co3 / Los Angeles