| Başlık | MACHINE |
| Haftanın | 303 MullenLowe |
| Kampanya | MACHINE |
| Reklamcı | Audi |
| Marka | Audi |
| İlk Yayınlanma Tarihi | 2020 / 1 |
| Sektör | Cars |
| Slogan | Machine documentary about Artificial Intelligence |
| hikaye | Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with ‘MACHINE’, a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. ‘MACHINE’ screened in cinemas across Australia and released worldwide on Apple TV and other major streaming services worldwide. Highly engaging content that effectively raised awareness of Audi’s innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors. |
| Medya Türü | Branded Content |
| Süre | |
| Daha fazla bilgi | https://machine.movie/#home |
| Yaratıcı Yönetmen | Adam Whitehead |
| Reklam Yazarı | Sean Larkin |
| Chief Strategy Officer | Jon McKie |
| Prodüksiyon Sorumlusu | Nick Cleaver |
| Prodüksiyon Sorumlusu | Sean McKeever |
| Senior Brand Marketing Manager | Andrew Younis |
| Prodüksiyon Sorumlusu | Rob Galluzzo |
| Yönetmen | Justin Krook |
| Prodüktör | Michael Hilliard |
| Sinematografi | Anna Howard |
| Prodüktör | Luke Mazzaferro |
| Reklam Yazarı | James Maclurcan |
| Prodüktör | Casey Ventura |
| Editör | Scott Walmsley |
| Prodüktör | Camilla Mazzaferro |
| Tasarımcı | Toby Pike |
| Kompositör | Matteo Zingales |
| Grafik Tasarım | D.A.M |
| Grafik Tasarım | Never Sit Still |
| Post Prodüksiyon | LUXX |
| Art | Adam Whitehead |
| Sanat Yönetmeni | Adam Whitehead |
More Work
SEE ALLLoch Mess Monster
- MARKA:
- Budget Direct
- HAFTANIN:
- 303 MullenLowe
Bath Bubble Trouble
- MARKA:
- Budget Direct
- HAFTANIN:
- 303 MullenLowe
Blown Away
- MARKA:
- Budget Direct
- HAFTANIN:
- 303 MullenLowe
Heartbeat
- MARKA:
- Save Our Sons
- HAFTANIN:
- Finch
Insurance Solved
- MARKA:
- Budget Direct
- HAFTANIN:
- 303 MullenLowe
A Fire Inside (Trailer)
- MARKA:
- NRMA
- HAFTANIN:
- Thinkerbell Pty Ltd
Driving's No game
- MARKA:
- Budget Direct
- HAFTANIN:
- 303 MullenLowe
Insurance Solved
- MARKA:
- Budget Direct
- HAFTANIN:
- 303 MullenLowe
Clay
- MARKA:
- Chartered Accountants ANZ
- HAFTANIN:
- JOY.