| Başlık | So Good |
| Haftanın | FRED & FARID Los Angeles |
| Kampanya | Life Insurance So Good You Might Wish You Didn't Have It |
| Reklamcı | Ladder |
| Marka | Ladder |
| İlk Yayınlanma Tarihi | 2021 / 10 |
| Sektör | Insurance |
| felsefe | Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents. Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way. |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | Olivia Borsje |
| Reklam Sorumlusu | Casey Dubie |
| Reklam Sorumlusu | Conor Coughlan |
| Reklam Sorumlusu | Liana Corwin |
| Yaratıcı Ajans Başkanı | Fred & Farid |
| Yaratıcı Yönetmen | Chelsea Steiger |
| Direktör | Nathan Smith |
| Reklam Yazarı | Hilary Smith |
| Strategist | Jess Neill |
| Prodüksiyon Sorumlusu | Amanda Van Caneghem |
| Prodüksiyon Şirketi Prodüktör | Kristin Childers |
| Prodüksiyon Şirketi | Kapsized |
| Yönetmen | Casey Storm |
| Prodüksiyon Sorumlusu | Jed Herold |
| Prodüksiyon Sorumlusu | Scott Kaplan |
| DP | Jake Polonsky |
| Prodüksiyon Şirketi Prodüktör | John Gilliland |
| Editing Şirketi | Exile Editorial |
| Editör | Matt Murphy |
| Assistant Editor | Eduardo Wong |
| Prodüksiyon Sorumlusu | CL Kumpata |
| HOP | Jennifer Locke |
| Post Prodüksiyon | David Won |
| Renklendirme | Co3 / Los Angeles |
| Renkçi | Sean Coleman |
| Senior Producer | Matt Moran |
| Finishing | Cosmo Street |
| Finishing | Taylor Armstrong |
| Ses | Lime Studios |
| Mixer | Sam Casas |
| Prodüksiyon Sorumlusu | Susie Boyajan |
More Work
SEE ALLSpread Love
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