3M - "The Adhesive Billboards That Keep Sticking In Your Mind"

Cheil Germany

Cheil Germany Schwalbach, Germany

Ödüller

7318

Marka: 3M
Ülke: Germany

Reklamcı: 3M

Başlık	The Adhesive Billboards That Keep Sticking In Your Mind
Brief	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Haftanın	Cheil Germany
Kampanya	The Adhesive Billboards That Keep Sticking In Your Mind
Reklamcı	3M
Marka	3M
İlk Yayınlanma Tarihi	2017 / 5
Ürün	Extra Heavy Duty Duct Tape
Sektör	Office Equipment
hikaye	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where the billboard had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Medya Türü	Billboard
Süre	75 seconds
Yaratıcı Yönetmen	Roland Rudolf
Yaratıcı Yönetmen	Paul Chan
Yaratıcı Yönetmen	Joern Welle
Yaratıcı Yönetmen	Thomas Schroeder
Yaratıcı Yönetmen	Arnab Biswas
Reklam Yazarı	Chris Druecks
Sanat Yönetmeni	Arnab Biswas
Sanat Yönetmeni	Rafael Magessi
Sanat Yönetmeni	Daniel Baek
Sanat Yönetmeni	Trang Le Thu
Ajans Prodüktörü	Denise Chan
Grafik Tasarım	Arnab Biswas