Amr Hadad
director at Bigfoot
Cairo, Egypt
BaşlıkCareem- The Maze
Haftanın
Kampanya Careem- The Maze
Reklamcı CAREEM
Marka CAREEM
İlk Yayınlanma Tarihi 2018
Sektör Others
felsefe The streets of our capital are notorious for their chaos, it's a concrete jungle. Try to describe it to anyone and you will feel how challenging that is, seldom does it make sense. Streets with no names, streets with changing names and streets that are streets in name only. Berlin street, Beirut street, all in Egypt. To manifest the brand point of view, a verbal navigation took the viewer on a street-focused visual journey film. Traveling through the streets of urban Egypt from a perspective never seen before in Egypt, from up high – aerial to down low in tight alleyways, showing the magnitude of the concrete jungle, we navigate through – everyday but from a brand-new perspective. A film that needs to be viewed more than once to grasp the details that is Egypt’s streets
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