Nicolas Berg
Yaratıcı Yönetmen at Grabarz & Partner
Hamburg, Germany
BaşlıkCharles III – The Burger King
Haftanın
Kampanya Charles III – The Burger King
Reklamcı Burger King
Marka Burger King
İlk Yayınlanma Tarihi 2023 / 4
Sektör Restaurants & Fast Food
hikaye During his state visit we made King Charles III our brand ambassador and testimonial.We offered him something he's been waiting for over 50 years: a royal crown. We redesigned our most important brand asset - our Burger King cardboard crown - intricately and in every detail, so that it resembled the real St Edwards crown. While the whole world watched the King's state visit, we handed out our crowns to waiting fans. Thanks to our unique design especially for this occasion, everyone loved to wear our crown which made great visuals for PR and Social Media. The grand finale: the handing over of the crown to the monarch. The moment when the king was offered the crown was captured by press and spread on numerous channels around the world and on social media. Burger King became a dominant part of the coverage and Charles became our brand ambassador.
Medya Türü Promotion & Event
Süre
Yaratıcı Ajans Başkanı
Chief Strategy Officer
Yaratıcı Yönetmen
Client Services Director
Müşteri Direktörü
Creative / Production
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Motion Design
Motion Design
Fotoğrafçı
Content Creator
Fotoğrafçı
Content Creator
Creative Services Manager
Strategist
Data
Data
Fotoğrafçı

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