| Başlık | Giving Type |
| Haftanın | Havas London |
| Kampanya | Giving Type |
| Reklamcı | NHS Blood and Transplant |
| Marka | NHS Blood and Transplant |
| İlk Yayınlanma Tarihi | 2023 / 6 |
| Sektör | Blood/Organ Donation |
| hikaye | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
| Medya Türü | İnteraktif |
| Süre | |
| Marketing Manager | Louise Glover |
| Yaratıcı Ajans Başkanı | Vicki Maguire |
| Yaratıcı Yönetmen | Dan Cole |
| Yaratıcı Yönetmen | Andy Garnett |
| Reklam Yazarı | Aly Marx-Blackwell |
| Reklam Yazarı | Frank Blackwell |
| Sanat Yönetmeni | Sasha Midgley |
| Prodüktör | Katie Keith |
| Strategy Director | Deputy Head of Strategy |
| Strategist | Drew Barclay |
| Fotoğraf / İlustrasyon | SMITH |
| Medya Ajansı | MG OMD |
| Prodüksiyon Şirketi | Hunky Dory |
| Prodüksiyon Sorumlusu | Nick Papworth |
| Post | Absolute |
| Prodüksiyon | Absolute |
| Prodüksiyon Sorumlusu | Pete Winslett |
| Özel Efektler | Joe Tang |
| Sound Engineer | Arge |
| Renkçi | Juliette Wileman |
| Audio Post | Absolute |
| Assistant Marketing Manager | Helen Duggan |
| Head of Marketing | Nadine Eaton |
| Marketing Manager | Marsha Crossland |
| Marketing Manager | Tom Aggett |
| Direktör | Natasha Thomas |
| Müşteri Direktörü | Sophia Jenkins |
| Müşteri Temsilcisi | Molly Kay |
| Head of Media | Louise Bonnar |
| Prodüktör | Jakub Pieta |
| Assistant Producer | Elvin Musiriza |
| Creative Producer | Jakub Pieta |
| Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Tasarımcı | Darta Losane |
| Design Director | Josh Toogood |
| Concept Designer | Morgan Shipley |
| Yönetmen | Otis Dominique |
| Prodüksiyon Sorumlusu | Lisa Lake |
| Görüntü Yönetmeni | Courtney Bennett |
| Editör | Phoebe May |
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