| Başlık | Incense of Memories |
| Haftanın | Wunderman Thompson Tokyo |
| Kampanya | Incense of Memories |
| Reklamcı | Kameyama Inc. |
| Marka | Kameyama Inc. |
| İlk Yayınlanma Tarihi | 2021 / 3 |
| Sektör | Others |
| hikaye | To address Kameyama’s challenge, we proposed the idea of incense that would allow people to reminisce about the “individuality” and personalities of their loved ones, which the 400-year-old tradition of lighting straight incense sticks had not yet incorporated. Creating this new form of incense that allows us to feel the individuality of the deceased was needed for the true manifestation of updating this tradition so that those left behind can alleviate their feeling of grief and celebrate their loved ones’ lives in a more positive light than ever before. |
| Medya Türü | Case Study |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Yaratıcı Ajans Başkanı | Takayuki Niizawa |
| Yaratıcı Yönetmen | Tetsuya Mita |
| Yaratıcı Yönetmen | Satoko Iida |
| Sanat Yönetmeni | Tohko Kanzaki |
| Sanat Yönetmeni | Ko Ishizaka |
| Müşteri Temsilcisi | Sayaka Ono |
| Creative Producer | Hidenori Tsumoto |
| PR Communication Manager | Yuko Uchiyama |
| Activation Planner | Junpei Sango |
| Product Designer | Naoko Onishi |
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