| Başlık | Play My Tweet |
| Haftanın | BBDO New York |
| Kampanya | Play My Tweet |
| Reklamcı | Foot Locker |
| Marka | Foot Locker |
| Posted | Nisan 2016 |
| Sektör | Others |
| hikaye | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
| Medya Türü | Others |
| Süre | |
| Editing Şirketi | MacKenzie Cutler |
| Yaratıcı Ajans Başkanı | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Chris Beresford-Hill |
| Yaratıcı Yönetmen | Dan Lucey |
| Sanat Yönetmeni | Martins Zelcs |
| Reklam Yazarı | Bryan Stokely |
| Director of Integrated Production | David Rolfe |
| Associate Director of Digital Production | Joe Croson |
| Event | Olivia Boutcher |
| Interactive producer | Eric Bloom |
| Proje Sorumlusu | Michael Gentile |
| Müşteri Temsilcisi | Troy Tarwater |
| Müşteri Temsilcisi | Janelle Van Wonderen |
| Müşteri Temsilcisi | Nick Robbins |
| Müşteri Temsilcisi | Samuel Henderson |
| Digital Strategist | Rhys Hillman |
| Prodüksiyon Şirketi | The Kitchen |
| Yönetmen | Law Chen |
| Görüntü Yönetmeni | Jon Chen |
| Prodüksiyon Sorumlusu | Renee Haar |
| Prodüktör | Jonathan Hsu |
| Event | Keith Vogelsong |
| Editör | Nick Divers |
| Prodüksiyon Sorumlusu | Sasha Hirschfeld |
| Müzik | Cameron Thompkins |