Neuroth - "Concert Hearing Test"

FCB Zurich

FCB Zurich Zurich, Switzerland

Ödüller

7212

Marka: Neuroth
Ülke: Austria

Reklamcı: Neuroth AG

Başlık	Concert Hearing Test
Haftanın	FCB Zurich
Kampanya	Concert Hearing Test
Reklamcı	Neuroth AG
Marka	Neuroth
Posted	Mayıs 2015
Sektör	Consumer Electronics & Audio-Visual
hikaye	According to the World Health Organization, hearing loss affects nearly 360 million people globally. Unfortunately, the testing and diagnosis of hearing loss isn’t very high on the list of priorities when it comes to people’s health. In fact, most people often don’t even know they’re struggling to hear. To help more people hear more clearly, advertising agency FCB Zurich and Neuroth, an Austrian hearing-aid company, created the “Hearing Test Concert,” a live, classical music event featured Beethoven’s 5th symphony played by a renowned orchestra. The difference between this event and a normal night at the local philharmonic was that the music itself was specifically arranged to simulate the high-and-low frequencies and loud-and-silent parts of a traditional hearing test. During the concert, some attendees discovered there were certain parts of the symphony they couldn’t properly hear so at intermission, participants were given the opportunity to have a personal consultation with on-site Neuroth audiologists. The campaign was a huge success for Neuroth. In just one day, 1,100 people voluntarily took a hearing test.
Medya Türü	Web Film
Süre	120 seconds
Yönetmen	Levente Paal
Prodüktör	Nina Wirth
Prodüktör	Stefan Fraefel
Yaratıcı Yönetmen	Dennis Lück
Sanat Yönetmeni	Marcin Baba
Reklam Yazarı	Sören Schröder
Sanat Yönetmeni	Flavio Meroni
Reklam Yazarı	Mateo Sacchetti
Editör	Manuela Tappe
Müşteri Direktörü	Marie-Theres Ott
Müşteri Süpervizörü	Mark Becher