Başlık | First date |
Haftanın | J. Walter Thompson London |
Kampanya | The Taste of Togetherness |
Reklamcı | Mondelez International |
Marka | Philadephia |
İlk Yayınlanma Tarihi | 2016 / 4 |
Sektör | Cheese |
felsefe | The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia. |
Sorun | To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Jaspar Shelbourne |
Yaratıcı Ekip | Senan Lee |
Yaratıcı Ekip | Pansy Aung |
Broadcast Producer | Denise Connell |
Prodüktör Yardımcısı | Edmund Thorn |
Head Of Planning | Megan Van Someren |
Strateji Planlama | Jo Scott‐Weston |
Strateji Planlama | Marina Lindsay‐Brown |
Chief Executive Officer (CEO) | Toby Hoare |
Direktör | Shereen Daver |
Direktör | Gillian Milner |
Müşteri Temsilcisi | Lauren Carlin |
Müşteri Temsilcisi | Morgan Collins |
Müşteri Temsilcisi | Florence Wong |
Müşteri Temsilcisi | Rachel Womersley |
Proje Sorumlusu | Caroline Saines |
Medya Planlama | Jack Rosevear |
Agency | J. Walter Thompson Roma SSRL |
Agency supervisor | Laura Castellazzi |
Sanat Yönetmeni | Loredana Cusatis |
Reklam Yazarı | Anna Mochi Onori |
Ajans Prodüktörü | Valeria Della Valle |
Prodüksiyon Şirketi | The Family |