Managing Partner & Director of Strategy
at
Saatchi & Saatchi Melbourne
Sydney, Australia
| Başlık | Where The World Rides |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Where The World Rides |
| Reklamcı | BikeExchange |
| Marka | BikeExchange |
| İlk Yayınlanma Tarihi | 2018 / 11 |
| Sektör | Bicycles |
| felsefe | The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world. The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends. The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish. The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity. |
| Medya Türü | İnteraktif |
| Süre | |
| Global CEO | Mark Watkins |
| Brand & Campaign Manager | Amy Williams |
| Yaratıcı Ajans Başkanı | Mike Spirkovski |
| Yaratıcı Yönetmen | Simon Bagnasco |
| Executive Planning Director | Alex Speakman |
| Yaratıcı Yönetmen | Lee Sunter |
| Reklam Yazarı | SAMANTHA ALEXANDRE |
| Sanat Yönetmeni | Santi Urso |
| Senior Business Director | Adam Brami |
| Senior Producer | Lucy Trengove |
| Prodüktör | Chris Moore |
| Prodüktör | Maria Borowski |
| Prodüksiyon Şirketi | Sweetshop |
| Yönetmen | Alexander Brown |
| Görüntü Yönetmeni | Max Walter |
| Prodüktör | Zena Bartlett |
| Prodüksiyon Sorumlusu | Loren Bradley |
| Yönetici Direktör | Edward Pontifex |
| Editör | Jess Mustacio |
| Post-production Producer | Charlotte Griffiths |
| Post Prodüksiyon | The Editors |
More Work
SEE ALLHiLux In The Middle
- MARKA:
- Toyota Hilux
- HAFTANIN:
- Saatchi & Saatchi
In the Middle
- MARKA:
- Toyota Hilux
- HAFTANIN:
- Saatchi & Saatchi
The Car That Never Breaks
- MARKA:
- Toyota Hilux
- HAFTANIN:
- Saatchi & Saatchi
Box Car
- MARKA:
- Toyota
- HAFTANIN:
- Saatchi & Saatchi
Donation Dollar
- MARKA:
- The Royal Australian Mint
- HAFTANIN:
- Saatchi & Saatchi
Donation Dollar: Made to make a difference (Board)
- MARKA:
- The Royal Australian Mint
- HAFTANIN:
- Saatchi & Saatchi
Made to make a difference
- MARKA:
- The Royal Australian Mint
- HAFTANIN:
- Saatchi & Saatchi
Waddle
- MARKA:
- Bank of Melbourne
- HAFTANIN:
- Saatchi & Saatchi
Two Best Friends
- MARKA:
- Cadbury
- HAFTANIN:
- Saatchi & Saatchi