Isuzu Diesel - "Mission Impossible"

Saatchi & Saatchi

Saatchi & Saatchi Dubai, United Arab Emirates

4137

Marka: Isuzu Diesel
Ülke: United Arab Emirates

Reklamcı: Isuzu Motors Limited

Başlık	Mission Impossible
Haftanın	Saatchi & Saatchi
Kampanya	Power
Reklamcı	Isuzu Motors Limited
Marka	Isuzu Diesel
İlk Yayınlanma Tarihi	2016 / 9
Sektör	Cars
Slogan	Diesel doesn't explode
felsefe	Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia. While historically Isuzu Diesel has a strong hi story in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception todurability of the vehicle.Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film
Medya Türü	Television & Cinema
Süre	16 seconds
Yaratıcı Yönetmen	Richard Copping
Yaratıcı Yönetmen	Raja Rizkallah
Yaratıcı Yönetmen	Ionut Cojocaru
Yaratıcı Yönetmen	Jeton Morina
Yaratıcı Yönetmen	Tala Ali
Yaratıcı Yönetmen	Andy Daniluc
Yaratıcı Yönetmen	Milad Issa
Social Media Manager	Ghida Arnaout
Müşteri Direktörü	Nihal Salim
Prodüksiyon Sorumlusu	Jackie Angel
Prodüksiyon Şirketi	Action Films